The Medicare Annual Enrollment begins October 15th and ends on December 7th. The Annual Enrollment Period is an opportunity for people who are enrolled in Medicare to review and make changes to their current Medicare coverage. This opens a Great sales opportunity to you as an agent.
There are multiple plan changes one can make during this period:
- If you are enrolled in Original Medicare, you can switch to a Medicare Advantage plan.
- If you are enrolled in a Medicare Advantage plan, you can switch back to Original Medicare or to a different Medicare Advantage plan.
- You can enroll in a Part D plan to get prescription drug coverage.
- If you already have Part D, you can switch to a new Part D plan or drop Part D completely.
Our goal as Agents is to help them find coverage that works for the client and meets their needs. Not to mention, this a huge money-making opportunity and the commissions are 3X more than ACA. $$$
The big question is how to make sure you are ready for this upcoming enrollment season and what steps should we all be taking in order to increase our incomes ??
- Make Sure you are familiar and completely understand the Medicare Advantage plans in your area and the surrounding counties.
- Understand the competition. Make sure you know about the good and bad points of UHC and Humana. In order to sell against them you first need to understand their products.
- Make sure you complete the 2022 Medicare Certifications through Florida Blue.
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- In your Florida Blue Learning Portal, there are two Certifications that need to be completed.
- The 2022 Medicare Core Curriculum
- The 2022 Medicare Product Curriculum ( This will not be loaded until you complete the Core and about an hour or so has passed)
- Pull up your O65 book of business and contact each of your clients to make sure they are happy with their current plan and/ or go over the new product benefits for 2022.
- You can do this by going to the My Business tab on your home page, click on Medicare at the top right, click on Member Insight, then choose Outreach, followed by Agent Active Accounts and Medicare under the Segment box.
- Send out email campaigns to your existing book of business reminding them of the upcoming enrollment and to contact you for new plan information.
- Partner up with an MGC from Dedicated Senior Center and brainstorm and put together some Marketing Events.
- Reach out to local Doctors Offices and Pharmacies to partner up with and be their Florida Blue Representative.
- Post Marketing Ads on your Social Media Accounts.
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- Research local senior events or community events in your area.
- Place Medicare Lock Boxes in your local mom and pop pharmacies
These are just some of the many ways to market during AEP. Use your imagination and put together a marketing plan for AEP 2021 to grow your sales.